{"id":31024,"date":"2021-10-21T14:03:48","date_gmt":"2021-10-21T13:03:48","guid":{"rendered":"https:\/\/newvalpaint.wp.jef.it\/valpaint-innovation-design-course-on-artistic-painting-techniques-for-painters-and-decorators"},"modified":"2025-04-07T16:40:00","modified_gmt":"2025-04-07T15:40:00","slug":"valpaint-innovation-design-course-on-artistic-painting-techniques-for-painters-and-decorators","status":"publish","type":"post","link":"https:\/\/newvalpaint.wp.jef.it\/ja\/valpaint-innovation-design-course-on-artistic-painting-techniques-for-painters-and-decorators","title":{"rendered":"VALPAINT INNOVATION &#038; DESIGN: course on artistic painting techniques for painters and decorators"},"content":{"rendered":"<p style=\"text-align: justify;\">The keynotes of the project&nbsp;<strong><em>VALPAINT<\/em><\/strong>&nbsp;<strong><em>INNOVATION &amp; DESIGN &ndash; Think like an Artist<\/em><\/strong>&nbsp;are colour, texture and matter.<\/p>\n<p>The aim of this ambitious project designed and developed by VALPAINT is to&nbsp;<strong>translate decorative paint into an artistic language<\/strong>&nbsp;and encourage decorators to venture from their comfort zone and seek out new forms of artistic expressions.&nbsp;<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"Apple-converted-space\"><br \/><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/01PercorsoFormativo_pitture_particolari.jpg\" alt=\"01PercorsoFormativo_pitture_particolari\" \/><\/p>\n<p><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>The&nbsp;<em>VALPAINT INNOVATION &amp; DESIGN &ndash; Think like an Artist&nbsp;<\/em>project<\/p>\n<p><\/strong><\/p>\n<p style=\"text-align: justify;\">The project has been organised into several action areas: communication, graphical representation and, most importantly, the training scheme.<\/p>\n<p>Actually, the&nbsp;<strong>training scheme<\/strong>&nbsp;is the crux of the whole project. Its objective is to&nbsp;<strong>pass on knowledge and a series of techniques that serve for customised decorative painting<\/strong>&nbsp;and is suited to decorators who want to branch out into this field.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"Apple-converted-space\"><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/02PercorsoFormativo_idee_colori_parete.jpg\" alt=\"02PercorsoFormativo_idee_colori_parete\" \/><\/p>\n<p><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>An account of the course held for painters and decorators<\/p>\n<p><\/strong>The training scheme, which only ended a few weeks ago, was attended by a large group of keen decorators who saw the course through to the end with immense enthusiasm and thoroughly enjoyed this foray into the world of personalised decoration.<\/p>\n<p>Unfortunately, due to the pandemic,&nbsp;<strong>the sessions<\/strong>&nbsp;had to be virtual; however, a&nbsp;<strong>variety of different topics<\/strong>&nbsp;were covered, and themes relating to decoration in general, and artistic decoration in particular, were explored.<\/p>\n<p>&bull;&nbsp;The first session examined the concept of&nbsp;<strong>colour, texture and light<\/strong>&nbsp;&#8211; vital considerations for this kind of decoration &#8211; and the participants showed considerable interest.<br \/>&bull;&nbsp;During subsequent sessions, techniques were discussed and course participants were walked through&nbsp;<strong>various personalised-decoration techniques.<\/strong>&nbsp;These sessions did not only look at techniques, but also explained materials, tools and the use of colour as well as revealing a few small trade secrets that shed light on how works of art are achieved.<br \/>&bull;&nbsp;In the following session a practical example was provided in the form of a mock-up: the students learnt how&nbsp;<strong>to add a new artistic decoration to a given setting<\/strong>. This session tackled several different themes, but especially focused on how essential it is to plan &ldquo;decorative artistic painting&rdquo; to make sure that it chimes with its surrounds.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/03PercorsoFormativo_pittura_effetto_cemento.jpg\" alt=\"03PercorsoFormativo_pittura_effetto_cemento\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>The outcome of the training scheme<\/p>\n<p><\/strong>At the end of the course, the participants were asked to choose one of the four works in the book VALPAINT INNOVATION &amp; DESIGN &#8211; Think like an Artist, in order to reproduce it, give it their own personal slant or simply use it as a basis for inspiration.<\/p>\n<p>The results were amazing!<\/p>\n<p>The participants had really taken on board all the information and suggestions. The students&rsquo; achievements were borne witness to by the&nbsp;<strong>work that was sent into the company<\/strong>. Regardless of whether a work was based on the original closely or loosely, all the pieces&nbsp;<strong>feature visually striking colours, textures and painting techniques<\/strong>.<\/p>\n<p>Each one of the decorators had obviously assimilated the notions explained throughout the sessions and had infused their work with their own personal stamp and individual flair.<\/p>\n<p><strong>This project<\/strong>&nbsp;started out as a very ambitious scheme, and it definitely has given anyone wanting to break out of the box an exciting opportunity&nbsp;<strong>to experiment with new concepts and explore new style parameters and decorative solutions<\/strong>; an approach that will keep them one step ahead because the interior-design is becoming increasingly fascinated with decorative effects like this.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">\n<p class=\"p1\" style=\"text-align: justify;\"><strong>PAST, PRESENT AND FUTURE<\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/04PercorsoFormativo_pitture_per_interni.png\" alt=\"04PercorsoFormativo_pitture_per_interni\" \/><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/05PercorsoFormativo_pitture_moderne.png\" alt=\"05PercorsoFormativo_pitture_moderne\" \/><\/p>\n<p><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/06PercorsoFormativo_pitture_particolari.png\" alt=\"06PercorsoFormativo_pitture_particolari\" \/><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/07PercorsoFormativo_pitture_interni.png\" alt=\"07PercorsoFormativo_pitture_interni\" \/><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/08PercorsoFormativo_pareti_particolari.png\" alt=\"08PercorsoFormativo_pareti_particolari\" \/><br \/><strong><\/p>\n<p>IMAGES FROM THE PAST<\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/09PercorsoFormativo_pitture_decorative_per_interni.png\" alt=\"09PercorsoFormativo_pitture_decorative_per_interni\" \/><br \/><\/strong><strong><\/p>\n<p>FLOWERS AND COLORS<\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/10PercorsoFormativo_pittura_effetto_cemento.png\" alt=\"10PercorsoFormativo_pittura_effetto_cemento\" \/><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/11PercorsoFormativo_effetto_cemento.png\" alt=\"11PercorsoFormativo_effetto_cemento\" \/><br \/><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong><br \/><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/12PercorsoFormativo_pitture_particolari.png\" alt=\"12PercorsoFormativo_pitture_particolari\" \/><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/13PercorsoFormativo_tinta_parete.png\" alt=\"13PercorsoFormativo_tinta_parete\" \/><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/14PercorsoFormativo_idee_colori_parete.png\" alt=\"14PercorsoFormativo_idee_colori_parete\" \/><\/p>\n<p><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong>RELAXING NATURE<\/strong><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/15PercorsoFormativo_pittura_effetto_cemento.png\" alt=\"15PercorsoFormativo_pittura_effetto_cemento\" \/><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/16PercorsoFormativo_vernice_effetto_cemento.png\" alt=\"16PercorsoFormativo_vernice_effetto_cemento\" \/><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong><\/p>\n<p><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong>PROJECTS REALIZED<\/strong><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/17PercorsoFormativo_pitture_per_interni.png\" alt=\"17PercorsoFormativo_pitture_per_interni\" \/><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong>&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The keynotes of the project&nbsp;<strong><em>VALPAINT<\/em><\/strong>&nbsp;<strong><em>INNOVATION &amp; DESIGN &ndash; Think like an Artist<\/em><\/strong>&nbsp;are colour, texture and matter.<\/p>\n","protected":false},"author":1,"featured_media":8831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-31024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/newvalpaint.wp.jef.it\/ja\/wp-json\/wp\/v2\/posts\/31024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newvalpaint.wp.jef.it\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newvalpaint.wp.jef.it\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newvalpaint.wp.jef.it\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newvalpaint.wp.jef.it\/ja\/wp-json\/wp\/v2\/comments?post=31024"}],"version-history":[{"count":1,"href":"https:\/\/newvalpaint.wp.jef.it\/ja\/wp-json\/wp\/v2\/posts\/31024\/revisions"}],"predecessor-version":[{"id":31025,"href":"https:\/\/newvalpaint.wp.jef.it\/ja\/wp-json\/wp\/v2\/posts\/31024\/revisions\/31025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newvalpaint.wp.jef.it\/ja\/wp-json\/wp\/v2\/media\/8831"}],"wp:attachment":[{"href":"https:\/\/newvalpaint.wp.jef.it\/ja\/wp-json\/wp\/v2\/media?parent=31024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newvalpaint.wp.jef.it\/ja\/wp-json\/wp\/v2\/categories?post=31024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newvalpaint.wp.jef.it\/ja\/wp-json\/wp\/v2\/tags?post=31024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}