{"id":27786,"date":"2021-08-26T12:59:58","date_gmt":"2021-08-26T11:59:58","guid":{"rendered":"https:\/\/newvalpaint.wp.jef.it\/exposed-cement-finish-valpaints-meteore-10-cemento-coating"},"modified":"2025-04-07T15:21:44","modified_gmt":"2025-04-07T14:21:44","slug":"exposed-cement-finish-valpaints-meteore-10-cemento-coating","status":"publish","type":"post","link":"https:\/\/newvalpaint.wp.jef.it\/bg\/exposed-cement-finish-valpaints-meteore-10-cemento-coating","title":{"rendered":"Exposed cement finish: VALPAINT\u2019s METEORE 10 CEMENTO coating"},"content":{"rendered":"<p align=\"right\"><em>I like ruins because what remains is not the total design, but the clarity of thought, the naked structure, the spirit of the thing<\/em><\/p>\n<p align=\"right\">(Tadao Ando)<\/p>\n<p class=\"p1\"><em><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/01_pittura_effetto_cemento.jpg\" alt=\"01_pittura_effetto_cemento\" \/><\/p>\n<p><\/em><\/p>\n<p style=\"text-align: justify;\"><strong>Exposed cement<\/strong>, otherwise known as exposed concrete, is an architectural way of using concrete which consists in<strong> not covering exposed surfaces with plaster or cladding them in other materials<\/strong> (stone, bricks or tiles), but rather leaves them visible, revealing the bare beauty and accentuating the structural characteristics of the building.<\/p>\n<p>Modern architecture, especially the architectural style known as Brutalism (from the French world <em>beton brut<\/em>, meaning raw concrete), has had a long romance with the <strong>expressive potential and textural appeal of exposed concrete<\/strong>.<\/p>\n<p>This fascination with cement is quite evident from the sculptural yet stark silhouette of Le Corbusier&#8217;s Unit&eacute; D&rsquo;Habitation in Marseilles (Marseilles, 1950) and the city of Chandigarh. Perhaps it was these two creations that marked the dawn of an <strong>architectural day that would celebrate the raw splendour of exposed reinforced concrete.<\/p>\n<p><\/strong>This technique showcases <strong>cement, using it not only as a mere means of construction, but showcasing its pared-back majesty as a major part of the architectural design project<\/strong>. Because today an <strong>architectural use of concrete<\/strong> really is an immensely powerful solution which allows you not only to address technical-construction issues, but also to achieve savings and create a striking aesthetic.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"Apple-converted-space\"><br \/><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/02_effetto_cemento.jpg\" alt=\"02_effetto_cemento\" \/><\/p>\n<p><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Tadao Ando and the encounter between light and matter in fair-face concrete<\/p>\n<p><\/strong><strong>The Japanese architect Tadao Ando<\/strong>, one of the greatest authorities on architecture in the twentieth century and a leading figure of contemporary architecture, <strong>is known for his predominant use of exposed concrete for creations<\/strong> that have become famous all over the world.<\/p>\n<p>Tadao Ando borrowed <strong>reinforced concrete<\/strong> from modern building techniques and used it, often in the form of uninterrupted masonry walls, as the primary material for his architectural projects and a means <strong>to shape space while providing colour, texture and acoustics.<\/p>\n<p><\/strong>Like this, the <strong>use of exposed reinforced concrete on the whole building provided<\/strong>:<\/p>\n<p><strong><span>&bull;&nbsp;<\/span>a solution for complex design issues<\/strong>, such as defining formwork<br \/><strong><span>&bull;&nbsp;<\/span>a way to ensure the quality<\/strong> of surfaces, joints and connections between floors and vertical surfaces.<\/p>\n<p>Improving the control systems for these design matters has now become part and parcel of the cultural resources of the Tadao Ando studio and is a kind of constantly-evolving design manual based on past achievements.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/03_parete_effetto_cemento.jpg\" alt=\"03_parete_effetto_cemento\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Exposed cement wall: how it can be done with VALPAINT&rsquo;s METEORE 10 CEMENTO<\/p>\n<p><\/strong>An Italian lead player in the manufacture of decorative paints and coatings, Valpaint has drawn much inspiration from cement with all its peculiarities and adaptable nature. <strong>The hues, texture, feel and patterning are all vital characteristics of the product that Valpaint defines as CEMENT.<\/p>\n<p><\/strong>Valpaint boasts a rich <strong>collection of exposed reinforced concrete finishes which goes under the name of METEORE 10 CEMENTO.<\/strong> The basic product is the same, but the company has developed variations on the theme with a series of graphic and textural effects:<\/p>\n<p><strong>&bull;&nbsp;<\/strong><a href=\"\/bg\/%D0%B2%D1%81%D0%B8%D1%87%D0%BA%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B8\/prod\/meteore%2B10%2Bcemento-42\/\" target=\"_blank\"><strong>METEORE 10 CEMENTO COMPATTO<\/strong><\/a><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/04_vernici_effetto_cemento.jpg\" alt=\"04_vernici_effetto_cemento\" \/><\/p>\n<p><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong>&bull;&nbsp;<a href=\"\/bg\/%D0%B2%D1%81%D0%B8%D1%87%D0%BA%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B8\/prod\/meteore%2B10%2Bcemento-42\/\" target=\"_blank\">METEORE 10 CEMENTO EFFETTO VINTAGE<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/05_vernice_effetto_cemento.jpg\" alt=\"05_vernice_effetto_cemento\" \/><\/p>\n<p><strong>&bull;&nbsp;<a href=\"\/bg\/%D0%B2%D1%81%D0%B8%D1%87%D0%BA%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B8\/prod\/meteore%2B10%2Bcemento-42\/\" target=\"_blank\">METEORE 10 CEMENTO EFFETTO LARGE<\/a><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/06_pareti_effetto_cemento.jpg\" alt=\"06_pareti_effetto_cemento\" \/><\/p>\n<p><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong>&bull;&nbsp;<a href=\"\/bg\/%D0%B2%D1%81%D0%B8%D1%87%D0%BA%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B8\/prod\/meteore%2B10%2Bcemento-42\/\" target=\"_blank\">METEORE 10 CEMENTO EFFETTO SLIM<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/09_effetto_cemento_pittura.jpg\" alt=\"09_effetto_cemento_pittura\" \/><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong>&bull;&nbsp;<a href=\"\/bg\/%D0%B2%D1%81%D0%B8%D1%87%D0%BA%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B8\/prod\/meteore%2B10%2Bcemento-42\/\" target=\"_blank\">METEORE 10 CEMENTO EFFETTO RIGATO<\/a><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/07_effetto_cemento_pareti.jpg\" alt=\"07_effetto_cemento_pareti\" \/><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong>&bull;&nbsp;<a href=\"\/bg\/%D0%B2%D1%81%D0%B8%D1%87%D0%BA%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B8\/prod\/meteore%2B10%2Bcemento-42\/\" target=\"_blank\">METEORE 10 CEMENTO EFFETTO LEVIGATO<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/08_effetto_cemento_parete.jpg\" alt=\"08_effetto_cemento_parete\" \/><\/p>\n<p style=\"text-align: justify;\">Let&#8217;s take a closer look.<\/p>\n<p style=\"text-align: justify;\"><strong><br \/>METEORE 10 CEMENTO COMPATTO: the smooth-version of the fair-face cement coating for interiors<\/p>\n<p><\/strong><a href=\"\/bg\/%D0%B2%D1%81%D0%B8%D1%87%D0%BA%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B8\/prod\/meteore%2B10%2Bcemento-42\/\" target=\"_blank\"><strong>METEORE 10 CEMENTO COMPATTO<\/strong><\/a><strong>&nbsp;is a decorative effect which recreates a cement surface with a smooth texture.<\/strong><\/p>\n<p style=\"text-align: justify;\">This particular version gives subtle texture, yet also <strong>injects personality into any environment and evokes an exciting metropolitan mood.<\/strong> Although the various tones chime with a traditional cement aesthetic, the array available will give designers plenty of leeway for creativity and variation.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/10_muro_effetto_cemento.jpg\" alt=\"10_muro_effetto_cemento\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>METEORE 10 CEMENTO VINTAGE: the &ldquo;stencilled&rdquo; exposed concrete coating<\/p>\n<p><\/strong><a href=\"\/bg\/%D0%B2%D1%81%D0%B8%D1%87%D0%BA%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B8\/prod\/meteore%2B10%2Bcemento-42\/\" target=\"_blank\"><strong>This decorative effect<\/strong><\/a><strong>&nbsp;with a clearly-visible stencilled effect brings to mind surfaces <\/strong>which have been <strong>decorated<\/strong> over and over again and bear all the marks of the history of the building.<\/p>\n<p>With the use of special stencils (either standard or customised), you can create highly distinctive surfaces with a retro vibe.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"Apple-converted-space\"><br \/><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/11_pitture_effetto_cemento.jpg\" alt=\"11_pitture_effetto_cemento\" \/><\/p>\n<p><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>METEORE 10 CEMENTO LARGE: exposed cement style meant to reproduce the look of sleek shuttering blocks<\/p>\n<p><\/strong>By use of a special decorative technique and <strong><a href=\"\/bg\/%D0%B2%D1%81%D0%B8%D1%87%D0%BA%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B8\/prod\/meteore%2B10%2Bcemento-42\/\" target=\"_blank\">METEORE 10 CEMENTO LARGE<\/a>, you can recreate the textural feel and aesthetic appearance of panels of exposed cement cast in shuttering blocks.<\/p>\n<p><\/strong>The focus is not just on the symmetry and regular pattern of the elements making up the formwork, but also the authentic texture of the cement.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/12_effetto_cemento_grezzo.jpg\" alt=\"12_effetto_cemento_grezzo\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>METEORE 10 CEMENTO SLIM: the cement coating that looks like narrow-panelled shuttering blocks<\/p>\n<p><\/strong>In the <a href=\"\/bg\/%D0%B2%D1%81%D0%B8%D1%87%D0%BA%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B8\/prod\/meteore%2B10%2Bcemento-42\/\" target=\"_blank\"><strong>Cemento Slim<\/strong> version<\/a><strong>, a finished look is achieved and recalls the geometrical neatness of narrow-panel formwork creating concrete slabs arranged in orderly repetition one after another<\/strong>.<\/p>\n<p>Easy to apply, it provides aesthetic results that are perfect for sophisticated solutions with great symbolic significance.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"Apple-converted-space\"><br \/><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/13_pittura_pareti_effetto_cemento.jpg\" alt=\"13_pittura_pareti_effetto_cemento\" \/><\/p>\n<p><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>METEORE 10 CEMENTO RIGATO: cement walls that energise interiors with edgy appeal<\/p>\n<p><\/strong><strong>The ridging obtained with <a href=\"\/bg\/%D0%B2%D1%81%D0%B8%D1%87%D0%BA%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B8\/prod\/meteore%2B10%2Bcemento-42\/\" target=\"_blank\">METEORE 10 CEMENTO RIGATO<\/a> puts the spotlight on the textural interest of this decorative finish.<\/p>\n<p><\/strong>Suggestive of an even fabric weave, it lends itself to refined settings and instantly redefines living spaces. The distinctive ridged pattern also <strong>casts attractive shadows in natural or artificial light,<\/strong> giving a powerful sense of visual depth.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"Apple-converted-space\"><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/14_pittura_effetto_cemento.jpg\" alt=\"14_pittura_effetto_cemento\" \/><\/p>\n<p><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>METEORE 10 CEMENTO LEVIGATO: for mimicking the appearance of a breeze-block wall<\/p>\n<p><\/strong>The orderly sequence of the breeze blocks ushers in urban undertones. The aesthetic of <a href=\"\/bg\/%D0%B2%D1%81%D0%B8%D1%87%D0%BA%D0%B8-%D0%BF%D1%80%D0%BE%D0%B4%D1%83%D0%BA%D1%82%D0%B8\/prod\/meteore%2B10%2Bcemento-42\/\" target=\"_blank\"><strong>METEORE 10 CEMENTO LEVIGATO<\/strong><\/a><strong>&nbsp;replicates the<\/strong> <strong>tidy harmonious pattern of row upon row of cinder blocks.<\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"Apple-converted-space\"><br \/><img decoding=\"async\" class=\"zoom-popup caption\" src=\"https:\/\/newvalpaint.wp.jef.it\/wp-content\/uploads\/2025\/04\/15_effetto_cemento.jpg\" alt=\"15_effetto_cemento\" \/><\/p>\n<p><\/span><\/p>\n<p style=\"text-align: justify;\">There is a broad and distinctive spectrum of finishes to be explored for designs that faithfully reproduce the characterful authenticity of cement surfaces and channel its aesthetic and symbolic force.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Exposed cement<\/strong>, otherwise known as exposed concrete, is an architectural way of using concrete which consists in<strong> not covering exposed surfaces with plaster or cladding them in other materials<\/strong> (stone, bricks or tiles), but rather leaves them visible, revealing the bare beauty and accentuating the structural characteristics of the building.<\/p>\n","protected":false},"author":1,"featured_media":8782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-27786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/newvalpaint.wp.jef.it\/bg\/wp-json\/wp\/v2\/posts\/27786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newvalpaint.wp.jef.it\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newvalpaint.wp.jef.it\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newvalpaint.wp.jef.it\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newvalpaint.wp.jef.it\/bg\/wp-json\/wp\/v2\/comments?post=27786"}],"version-history":[{"count":1,"href":"https:\/\/newvalpaint.wp.jef.it\/bg\/wp-json\/wp\/v2\/posts\/27786\/revisions"}],"predecessor-version":[{"id":27787,"href":"https:\/\/newvalpaint.wp.jef.it\/bg\/wp-json\/wp\/v2\/posts\/27786\/revisions\/27787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newvalpaint.wp.jef.it\/bg\/wp-json\/wp\/v2\/media\/8782"}],"wp:attachment":[{"href":"https:\/\/newvalpaint.wp.jef.it\/bg\/wp-json\/wp\/v2\/media?parent=27786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newvalpaint.wp.jef.it\/bg\/wp-json\/wp\/v2\/categories?post=27786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newvalpaint.wp.jef.it\/bg\/wp-json\/wp\/v2\/tags?post=27786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}